Mission and Vision


   Our Mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.

   Sustainability is at the heart of our business, and through our brands, we seek to inspire people to take small everyday actions that can add up to a big difference for the world.

   To create and nurture a world-class, high performance environment aimed at delighting our customers and aiming at customers benefit.




   By combining our multi-national expertise with our deep roots in diverse local cultures, we will be continuing to provide a range of products to suit a wealth of consumers.

   We’re also strengthening our strong relationships in the emerging markets we believe will be significant for our future growth. To be a globally respected wellness creator with an

   emphasis on customer care and a culture of good corporate governance. We are aiming at opening stores and serve our customers at its best in every part of the country by 2025

   and to help our associates and customers to save and earn.